A digital marketer’s guide to modernizing a brand legacy

A digital marketer’s guide to modernizing a brand legacy

The heritage brands are born out of decade-old legacies, whether Nabisco, Cadbury, or Clorox. These brands actively foster this much-valued history preceding them and actively persuade the audience to remember or nurture this lore deep in their unconscious. However, a...
How Google Bard will surpass Chat GPT in popularity

How Google Bard will surpass Chat GPT in popularity

Artificial intelligence has staged a paradigm shift in the way we interact with technology. Myriad language models have played a significant role in this transformation.  This revolutionary impact could also be felt in the sphere of digital marketing or how digital...