Simplicity can be difficult to achieve, more so when it comes to web design. Simple website design provides sleekness, reduces navigation confusion, and helps in achieving the desired goals and results in the most productive way possible.
More often than not, simplicity prevents a lot of designers from attempting to create a well-designed website, often resulting in feature lapses or scope lapses. So what should a web designer do? Do not panic. We are putting together a few points to just get you started on your way. In case you need professional advice on how to create a simple website, you can take the help of some of the best website designing company in Kolkata.
A ‘not so messy’ interface is the working principle behind a simplistic website. One way to do this is by using the Pareto principle, also known as the “80-20 rule”. According to this rule, about 80% of the effects are seen as a result of 20% of the causes.
One can use this rule by thinking about what elements you want to include in your design in the first place.
Start by getting rid of all those elements in your web design that will not contribute to driving potential customers to the desired outcome.
This may include removing long strings of text, unnecessary call-to-action buttons, extra large forms with a large number of fields, and arrows of text boxes that just occupy your precious space and contribute nothing to enhance the functionality of the website.
The idea behind this simplistic approach is that only 20% of your design efforts will influence the desired outcome of your website. Therefore, if you bring down your design to its minimum, it will ensure that everything you include in your web design can make the biggest impact on the customer it can possibly make.
A website with lots of neat and easy-to-use navigational features sounds like a great idea. It’s efficient and seems interesting.
However, providing a completely out-of-the-box navigational scheme will confuse the visitor and cause a glitch in user experience. It will force the user to “re-learn” how to navigate from one page to another and make it difficult for them to find the pages where the user can get the required information. This will definitely create a negative impression on the users who are visiting your website and discourage them from returning back to your website.
These are a few tips from the best web design company in Kolkata on how to make your navigation effortless
Put the most relevant information above the fold. Reduce the number of unnecessary navigational links. For example, if you have already placed your “Home” button in your navigation bar, then don’t unnecessarily put it anywhere else. Remove the redundant inner pages that do not contribute to your conversion rates by using data from Google Analytics. Make your navigation buttons easily visible. If a page has lots of content, you can use infinite scrolling that will save you an extra navigational step that the user would otherwise use to jump from page 1 to page 2. Don’t undervalue the importance of the sitemap.
Compelling Copy
With an unending flood of duplicate content doing multiple rounds on the internet, it is getting difficult for users to go through all the content that they come across. The best way to command a reader’s attention is by creating compelling content.
The matter that you are feeding into your website should not only be compelling but also presentable. For a designer, the following tips will help you in making a more compelling copy of your content: Don’t go for stylish and fancy fonts, rather choose the ones that are easiest on the reader’s eyes and cause less fatigue. Try distributing long content into bite-sized information.
Make a habit of highlighting important texts using formatting options.
Create bulleted lists.
Use a Monotone Color Schema
Depending on the type of content you feed into your website, the use of a monotone color design is preferable as it gives your website a sleek and classic look which makes your website simple yet powerful.
More often you can see the use of monotone color schemes on corporate websites. It serves the function of strict branding but a simple color design is useful for any website that wants to keep things as simple as possible.
The main idea behind the use of monotone color is that the user will have fewer colors to process and as such they can pay attention to the most important thing i.e. your content, line of text, call to action, or an image. Monotone colors give you a better chance of grabbing the user’s attention. It is a simple yet effective technique for keeping things simple.
I will conclude by saying that at the end of the day, it is your experimentation and instincts that will help you simplify your website. Don’t feel afraid to go beyond the rules and pave your own path. Sometimes things are better when they are the simplest.
