What is Local SEO?
Local SEO is a very effective tool to promote your business online. It helps businesses to cater their services and products to the local market at the right time when consumers are looking for them. Every day, a lot of customers make local searches to find the top-rated business in their locale. All credit to the application of voice search and the increase in smartphone usage, the need for local search has spiraled over the recent years.
So, here is a brief list of things that you should do to boost your local business:
1. Get your business in Google Business listings
The very first you need to do is to create your Google My Business listing. Then, optimize it by providing your business details like your contact details, address, and opening hours. Here, stability is the thing to focus on. Hence, it is important that you maintain your business’s name, address, and phone listings identical across all online platforms. If your wish is to get better rankings in local search results, Google My Business I the tool for you. You can also take the help of the best website design company in Kolkata to improve your local business.
2. Create your landing page based on your location
Do you want your business to be flashing on the very top across different locations? If your answer is yes, then you desperately need to create separate landing pages for each and every location. Sounds not so cool, right! If the task seems too boring your time-consuming to you, then prepare yourself to rank in the second position behind your competitors. Also, don’t forget to make the most effective use of your content by using local words linked to your domain.
3. Google Maps
Google My Business allows you to promote your business across multiple platforms like Google+, Maps, and Search in a single place. The easy set-up process is of significant importance for the online presence of one’s business. You can also mention your URL which will allow the customers to book an appointment in Google Maps or in the SERP.
4. Make use of proper citation
Another important element that plays a crucial part in Local SEO rankings is directories that can prove beneficial if you use them wisely. Other than helping with your business rankings, citations also raise general awareness about your business, thereby giving more sources for customers to locate your business online.
5. Collect more reviews
You must be wondering how online reviews can prove useful for Local SEO. Well, the answer to this question is very simple. This is because customers are literally dying for more and more online reviews. Review websites act as a very reliable source of information for customers that can help them to make decisions regarding their future purchases. If customers can review products at a higher pace, chances are good that it would attract more customers time and again. There are a handful of digital marketing company in Kolkata that can help you in getting more online reviews.
6. Optimize your website for keywords
Do some research to determine the target keywords that are generally used by visitors related to your business, find out which pages would target the associated keywords, and optimize those pages. Be careful while selecting a particular keyword for a specific page. It’s not at all wise to target a single phrase in several pages as this won’t be very helpful in improving your rankings. Make sure that your website is structured well as Google indexes pages using URLs.
7. Schema Markup
Schema markup allows businesses to use all types of alternatives to make their website’s Google listings on SERP look more relevant to their business. In layman’s terms, schema markup is a kind of HTML document that is embedded in your website and displays the details like tags and images below the results.
8. Build your links through other websites
Link Building plays a very important role in overall productive SEO strategy. Linking your website to other websites is considered one of the main ranking elements that Google uses to ascertain the order in which websites will be displayed on the results page. Your business contains links from a number of other websites like Pinterest, LinedIn, Twitter, Facebook, Instagram, and Youtube.
9. Create good quality content
Make sure you use the Skyscraper Technique to create authentic and relevant content. Your content must be able to answer the questions and queries of people who are curious about it. Make it a habit of writing high-quality content publish it on a routine basis, at the very least it should be once every month. Also, for SEO purposes, a higher word count is a welcome step.
10. Make use of Google Analytics to measure your results
Make effective use of free online tools like Google Search Console to measure your current position and scope for improvement. Use Analytics to look for more optimum SEO probabilities.
If you succeed in taking into consideration all the above-mentioned points, be assured that you will witness a boost in your local rankings. Organic search does indeed take a fair bit of time and effort, but in the end, it will yield good results. It is always better to let the experts do the things for you. As such, one of the best website development companies in Kolkata can really rise up to the expectations of boosting your local business.
