Case Studies
Home > Case Studies
Ayusya Ayurveda
Ayurvedic Clinic
Locations: Ultadanga, Gariahat & Howrah
Achieved 1st position in Map Pack for the keyword "Ayurvedic Clinic in Gariahat"
Appearing in the AI Overview for one of the famous Ayurvedic treatments in Kolkata
Dr. Prashant Arya
Orthopedic Surgeon
Location: Jamshedpur
Appearing in the AI Overview, and a Link Mention for the keyword "Frozen Shoulder Treatment in
Jamshedpur"
Appearing in Rank 1 of SERP for the keyword "Hip Fracture Surgery in Jamshedpur"
Placed in 2nd position in the map pack for hemi hip replacement surgery in Jamshedpur
Placed in 3rd position in the map pack for shoulder fracture treatment in Jamshedpur
Dr. Shivanjali Nayak
Obstetrician-Gynecologist
Location: Newtown, Kolkata
Ranking in the 1st Position of Map Pack for female gynecologist in Newtown, Kolkata
Ranking in the 1st Position of Map Pack for Obstetrician-Gynecologist in Newtown, Kolkata
Ranking in the 1st Position of Map Pack for Gynecology Doctor in Newtown, Kolkata
Ranking in the 1st Position of Map Pack for Gynecologist in Newtown, Kolkata
Dr. Priyanka Aggarwal
Cosmetologist & Vitiligo Doctor
Location: Newtown, Kolkata
Ranking in the 3rd position of SERP for anti-ageing related keywords in Newtown, Kolkata
Ranking in the 3rd position of SERP for Botox treatment in Newtown, Kolkata
Elation Hair & Skin Clinic
Skin & Hair Treatment Clinic
Location: Ultadanga, Gariahat & Minto Park
Appearing in the AI Overview mentions for GFC treatment related keywords in Gariahat, Kolkata
Appearing in the AI Overview mentions for Botox treatment related keywords in Minto Park,
Kolkata
Ranking in the 1st Position of Map Pack for hair transplant in Ultadanga
Ranking in the 3rd Position of Map Pack for PRP hair loss treatment in Ultadanga
Ranking in the 2nd Position of Map Pack for GFC hair treatment in Gariahat
Ranking in the 1st Position of Map Pack for hair fall treatment in Minto Park
Fetomat Wellness
Fetal Medicine Clinic
Location: South Kolkata & Salt Lake Unit
Ranking in the 3rd Position of SERP for the amniocentesis test in Kolkata
Ranking in the 2nd Position of SERP for the Fetal Medicine clinic in Kolkata
Appearing in the AI Overview mentions for the query "Which is the best fetal medicine clinic in
Kolkata?"
Ranking in the 1st Position of Map Pack for High Risk Pregnancy Care in Kolkata
Ranking in the 1st Position of Map Pack for Fetal Medicine in Kolkata
Ranking in the 2nd Position of Map Pack for the CVS test in Kolkata
Ranking in the 1st Position of Map Pack for Anomaly Scan in Kolkata
Dr. Joydeep Ghosh
Medical Oncologist
Location: Kankurgachi, Kolkata
Appearing in the ChatGPT results for the query "Top Cancer Doctor in Kolkata"
Appearing in the AI Overview mentions for chemotherapy-related queries in Kolkata
Ranking in the 2nd Position of SERP for Cancer Doctor in Kolkata
Ranking in the 2nd Position of SERP for Cervical Cancer Doctor in Kolkata
Long Life
Multi Speciality Clinic
Location: Mukundapur, Kolkata
Appearing in the ChatGPT results for the query "Top Rated Diagnostic Centre in Mukundapur"
Ranking in the 1st Position of Map Pack for Diagnostic Clinic in Mukundapur, Kolkata
Magic Smile Dental Clinic
Dental Clinic
Location: Newtown, Kolkata
Ranking in the 2nd Position of Map Pack for Smile Design related queries in Newtown, Kolkata
Ranking in the 2nd Position of Map Pack for Teeth Whitening related queries in Newtown, Kolkata
Ranking in the 1st Position of SERP for Veneers related queries in Newtown, Kolkata
Ranking in the 1st Position of SERP for Dental Clinic in Newtown, Kolkata
Dr. Pallab Roy
Gynecologist & Robotic Surgeon
Location: Behala, Garia & Kasba
Ranking in the 1st position of Map Pack for the keyword "Gynecologist in Behala"
Ranking in the 1st position of Map Pack for the keyword "Gyne Surgeon in Behala"
Appearing in the ChatGPT Search Results for the query "Who are the best gynecologists in
Behala?"
Ranking in the 2nd position of Map Pack for the keyword "Gynecologist in Garia"
Phoenix Medical Centre
Medical Centre
Location: Dum Dum, Kolkata
Appearing in the ChatGPT Search Results for the query "Medical Centre in Dumdum"
Ranking in the 2nd position of Map Pack for the keyword "Medical Centre in Dumdum"
Dr. Sanjoy Mandal
GI Cancer Doctor/Surgeon
Location: Saltlake, Kolkata
Ranking in the 2nd position of Google SERP for the keyword "Gerd Treatment in Kolkata"
Appearing in AI Overview Mentions for the query "Best GI Cancer Doctor in Kolkata"
Smile & Profile
Dental Clinic
Locations: Rashbehari, Garia, Barasat, Behala,
Ranking in the 1st position of Map Pack for the keyword "Dental Clinic in Rashbehari"
Ranking in the 3rd position of Map Pack for dental implant related keywords in Rashbehari
Ranking in the 3rd position of Map Pack for root canal related keywords in Rashbehari
Ranking in the 3rd position of Map Pack for aligners related keywords in Rashbehari
Ranking in the 3rd position of Map Pack for invisible dental braces related keywords in
Rashbehari
Ranking in the 2nd position of Map Pack for the keyword "Dental Clinic in Garia"
Ranking in the 3rd position of Map Pack for dental braces related keywords in Garia
Ranking in the 3rd position of SERP for invisible dental braces related keywords in Kolkata
Ranking in the 1st position of SERP for dental implant related keywords in Kolkata
Dr. Smita Jadhav
Gynecologist
Locations: Saltlake, Kolkata
Appearing in the ChatGPT Search Results for the query "Best gynaecologist in Saltlake"
Ranking in the 1st position of Map Pack for the high-risk pregnancy treatment in Saltlake
Dr Suvadip Chakrabarti
Surgical Oncologist
Locations: Kakurgachi, Kolkata
Appearing in the ChatGPT Search Results for the query "Top 5 Cancer Surgeons in Kolkata"
Ranking in the 1st position of Map Pack for the keyword "Cancer Doctor in Kolkata"
Appearing in AI Overview Mentions for the query "Top Cancer Surgeon in Kolkata"
Dt Uma Bajoria
Dietitian/Nutritionist
Locations: Kankurgachi, Kolkata.
Dactar Babu
Online Doctor Booking Platform
Fetomat Wellness
Fetal Medicine Clinic
Location: South Kolkata & Salt Lake Unit
Elation Hair & Skin Clinic
Skin & Hair Treatment Clinic
Location: Ultadanga, Gariahat & Minto Park
Before
After
| Metric | Before | After |
|---|---|---|
| Ad Spend | ₹51.9 Lakhs | ₹33 Lakhs |
| Clicks | 373,000 | 247,000 |
| Avg CPC | ₹13.93 | ₹13.32 |
| Qualified Leads | 80–90/month | Up to 175/month |
| Patient Visits | Not Tracked | 907 |
| Lead Quality | Poor | Highly Qualified |
Dt Uma Bajoria
Dietitian/Nutritionist
Locations: Kankurgachi, Kolkata.
Executive Summary
Since December 2025, MFunL has managed Google Ads for Dr. Uma Bajoria. Using high-intent keywords, call-focused campaigns and continuous optimization, the campaign generated quality patient enquiries. More than 99% of enquiries were received through direct phone calls from Google Ads.
Google Ads Performance Dashboard
Campaign Snapshot
| Metric | Result |
|---|---|
| Campaign Period | Dec 2025 – Jul 2026 |
| Website Clicks | 13,800+ |
| Google Search Impressions | 164,000+ |
| Average CPC | ₹14.51 |
| Google Ads Spend | ₹2.01 Lakhs |
| Patient Leads | 506 |
| Relevant Calls | 377 |
| Appointments | 107 |
| Consultations | 82 |
| Direct Call Leads | 99%+ |
Patient Conversion Funnel
164K Impressions
→
13.8K Clicks
→
506 Leads
→
377 Relevant Calls
→
107 Appointments
→
82 Consultations
The Challenge
Generate appointment-ready diet consultation enquiries while reducing irrelevant enquiries and maximizing ROI.
Our Google Ads Strategy
- High-intent keyword targeting
- Search campaigns
- Call-focused ads
- Location targeting
- Landing page optimization
- Conversion & call tracking
- Negative keyword optimization
- Weekly optimization
- A/B testing
- Search term analysis
Results Achieved
- 13,800+ website clicks
- 164,000+ impressions
- 506 patient leads
- 377 relevant calls
- 107 appointments
- 82 consultations
- 99%+ direct phone call enquiries
Why This Campaign Worked
- Strong keyword targeting
- Continuous optimization
- Focus on direct phone calls
- Data-driven bid management
- Weekly performance reviews
Ayusya Ayurveda
Ayurvedic Clinic
Locations: Gariahat, Kolkata
How Google Ads Helped Ayusya Ayurveda Generate 4,775 Patient Enquiries in 14 Months
Over a 14-month Google Ads campaign (May 2025 – June 2026), we helped Ayusya Ayurveda, Gariahat increase its online visibility, generate high-quality patient enquiries, and drive more OPD visits through a data-driven Google Ads strategy.
Campaign Highlights
| Metric | Result |
|---|---|
| Campaign Duration | 14 Months |
| Impressions | 1.31 Million |
| Website Clicks | 97,300+ |
| Average CPC | ₹20.88 |
| Ad Spend Managed | ₹20.3 Lakhs |
| Patient Calls | 4,775 |
| Qualified Enquiries | 1,830 |
| Confirmed OPD Visits | 865 |
Monthly Google Ads Call Performance
Patient Acquisition Funnel
1.31M Impressions
→
97.3K+ Clicks
→
4,775 Patient Calls
→
1,830 Qualified Enquiries
→
865 OPD Visits
The Challenge
Ayusya Ayurveda wanted to increase qualified patient enquiries, improve OPD footfall, and maximize the return on its Google Ads investment in a highly competitive healthcare market.
Our Solution
Our team continuously monitored campaign performance, optimized keywords and bids, and refined ad copy to improve lead quality and maximize return on ad spend.
- Search campaigns targeting high-intent keywords
- Location targeting across Kolkata
- Call-focused Google Ads
- Landing page optimization
- Conversion & call tracking
- Negative keyword optimization
- Weekly bid and ad optimization
Results Achieved
- Increased visibility with 1.31 million Google impressions
- Generated 97,300+ targeted website visitors
- Delivered 4,775 patient phone enquiries
- Converted 1,830 qualified leads
- Achieved 865 confirmed OPD visits
- Maintained an efficient average CPC of ₹20.88
Why Clients Choose Us
- Healthcare Google Ads specialists
- Data-driven campaign optimization
- Transparent monthly reporting
- Call & conversion tracking
- Focus on quality patients, not just clicks
- Continuous campaign improvement
Campaign Infographic
Contact Us
