The Complete Growth Package
SEO + PPC + Social (Content Marketing) + Website, bundled into a single coordinated plan for practices that want every channel working together.
Pick a Service, Compare Tiers, Choose What Fits
| What's included | Basic | Premium | Premium+ |
|---|---|---|---|
| Heads | ₹35,000 | ₹50,000 | ₹60,000 |
| SEO, AEO & GEO | SEO | SEO, AEO & GEO | SEO, AEO & GEO |
| SEO (Website & GMB) | ✓ Yes | ✓ Yes | ✓ Yes |
| AI Search (ChatGPT+Claude+Gemini) | ✕ No | ✓ Yes | ✓ Yes |
| Competitor Analysis | ✓ Yes | ✓ Yes | ✓ Yes |
| Keyword Research | ✓ Yes | ✓ Yes | ✓ Yes |
| Website On-page & Off-page Audit, and Issue Fixes | ✓ Yes | ✓ Yes | ✓ Yes |
| Website Primary Keywords (No. of Keywords) | 12 - 15 | 15 - 20 | 20 - 30 |
| Website Secondary Keywords (No. of Keywords) | 15 - 20 | 20 - 30 | 30 - 50 |
| GMB (No. of Keywords) | 8 | 12 | 20 |
| SE Ranking - Faster Website Ranking AI Tool | ✓ Yes | ✓ Yes | ✓ Yes |
| Localo - Faster Local Search Optimization AI Tool | ✓ Yes | ✓ Yes | ✓ Yes |
| Content Calendar | ✓ Yes | ✓ Yes | ✓ Yes |
| Topic Research | ✓ Yes | ✓ Yes | ✓ Yes |
| No. of Website Blogs (1200 - 1300 words) | 2 | 4 | 6 |
| No. of GMB Blogs (1200 - 1300 Characters) | 10 | 20 | 30 |
| Backlinks | 15 | 25 | 30 |
| Blog Commenting | ✕ No | ✓ Yes | ✓ Yes |
| GMB Review Reply | ✕ No | ✓ Yes | ✓ Yes |
| ORM | ✕ No | ✓ Yes | ✓ Yes |
| Monthly Report | ✓ Yes | ✓ Yes | ✓ Yes |
| What's included | Basic | Premium | Premium+ |
|---|---|---|---|
| Heads | ₹20,000 | ₹40,000 | ₹60,000 |
| Campaign Strategy & Planning | ✓ Yes | ✓ Yes | ✓ Yes |
| Keyword Research & Targeting | ✓ Yes | ✓ Yes | ✓ Yes |
| Ad Creation & Optimization | ✓ Yes | ✓ Yes | ✓ Yes |
| No. of Department | 1 to 2 | 2 to 4 | 4 to 8 |
| Landing Page Design | 1 to 2 | 2 to 4 | 4 to 8 |
| Bid Price Management & Budget Optimization | ✓ Yes | ✓ Yes | ✓ Yes |
| A/B Testing & Performance Optimization | ✓ Yes | ✓ Yes | ✓ Yes |
| Tracking & Analytics | ✓ Yes | ✓ Yes | ✓ Yes |
| Regular Reporting & Insights | ✓ Yes | ✓ Yes | ✓ Yes |
| Compliance & Policy Adherence | ✓ Yes | ✓ Yes | ✓ Yes |
| Compliance & Policy Adherence | ✓ Yes | ✓ Yes | ✓ Yes |
| Continuous Monitoring & Adjustments | ✓ Yes | ✓ Yes | ✓ Yes |
| Ongoing Communication & Support | ✓ Yes | ✓ Yes | ✓ Yes |
| Monthly Report | ✓ Yes | ✓ Yes | ✓ Yes |
| Minimum Ad Budget (Extra on Actual) | Rs. 40,000 | Rs. 1,20,000 | Rs. 1,80,000 |
| What's included | Basic | Premium | Premium+ |
|---|---|---|---|
| Heads | ₹35,000 | ₹45,000 | ₹50,000 |
| Social Media Platform | FB + IG + YT | FB + IG + YT + Lnkd | FB + IG + YT + Lnkd |
| Competitor Analysis | ✓ Yes | ✓ Yes | ✓ Yes |
| Social Media Optimization | ✓ Yes | ✓ Yes | ✓ Yes |
| Content Calendar (Starting of the Month) | ✓ Yes | ✓ Yes | ✓ Yes |
| Topic Research | ✓ Yes | ✓ Yes | ✓ Yes |
| Shooting | Once in a Month | Twice in a Month | Twice in a Month |
| Editing & Compositing | ✓ Yes | ✓ Yes | ✓ Yes |
| No. of Still Design | 2 | 4 | 6 |
| No. of Carousel Design | 1 | 2 | 4 |
| No. of Short Video (Reels) | 9 | 12 | 15 |
| No. of Long Video | 2 | 4 | 6 |
| Organic Post | ✓ Yes | ✓ Yes | ✓ Yes |
| Youtube SEO | ✓ Yes | ✓ Yes | ✓ Yes |
| Collaborations with "Bactar Babu" Platform | ✓ Yes | ✓ Yes | ✓ Yes |
| Paid Campaign (View / Reach / engagement / lead / Re-Target) | ✓ Yes | ✓ Yes | ✓ Yes |
| Monthly Report | ✓ Yes | ✓ Yes | ✓ Yes |
| Minimum Ad Budget (Extra on Actual) | Rs. 20,000 | Rs. 50,000 | Rs. 80,000 |
| What's included | Basic | Premium | Premium+ |
|---|---|---|---|
| Heads | ₹30,000 | ₹55,000 | ₹75,000 |
| Total Pages | 10–12 | 25–30 | 40+ |
| Professional Design | ✓ Yes | ✓ Yes | ✓ Yes |
| Mobile Friendly Website | ✓ Yes | ✓ Yes | ✓ Yes |
| Call & WhatsApp Button | ✓ Yes | ✓ Yes | ✓ Yes |
| Google Map Integration | ✓ Yes | ✓ Yes | ✓ Yes |
| Website Optimization | Not AI Friendly | AI Friendly | AI Friendly |
| Content | Basic | (AI) LLM SEO Optimized | (AI) LLM SEO Optimized |
| Google Search Setup | ✕ No | ✓ Yes | ✓ Yes |
| Website Speed Optimization | ✕ No | ✓ Yes | ✓ Yes |
| Homepage Google Schema | ✕ No | ✓ Yes | ✓ Yes |
| On Page SEO | ✕ No | ✓ Yes | ✓ Yes |
| Free Support | 1 Month | 2 Month | 3 Month |
| Service | Yearly Cost | ||
|---|---|---|---|
| Domain | ₹1,550 | ||
| Hosting (1 GB VPS CDN Shared Server) | ₹5,000 | ||
| SSL Certificate | ₹5,000 | ||
| Website Maintenance (10–15 updates/year) | ₹12,000 | ||
| Total | ₹23,550 | ||
What Changed Between 2020 and 2026
Six years ago, a good rank on Google was close to a complete strategy. That era has ended. Four things happened at once:
Search stopped being a list. It became an answer.
Google's AI Overviews, ChatGPT, Gemini, and Perplexity no longer hand the patient ten blue links. They compose one answer — and they compose it from many sources at once: your website content, your Google Business Profile, your reviews, your citations, your third-party mentions. A practice that exists in only one place gives the AI nothing to assemble. A practice present everywhere gets named.
Trust moved outside your website.
The patient's decision is now made on your reviews page, in a comment section, and in a WhatsApp forward from a relative — not on your homepage. You can rank first and still lose to a competitor ranked fourth with 400 reviews and an active Instagram.
The journey stopped being a straight line.
Awareness happens on a reel at 11 p.m. The search happens three days later. The verification happens on Google Maps. The decision happens after the third piece of content they see. Attribution says "Google Ads brought this patient." Reality says five touchpoints did.
Cost of a single channel keeps climbing.
Healthcare CPCs rise every year. If Google Ads is your only source, you are buying every single patient at full retail price, forever — with no organic base, no brand recall and no reviews to lower your cost per acquisition. The day you pause the spend, the enquiries stop the same evening.
None of this means any one channel has stopped working. It means no single channel can finish the job alone anymore.
Follow One Real Patient
| Stage | What the patient does | What has to exist |
|---|---|---|
|
1Trigger
|
Notices a symptom. Doesn't know your name yet. | Social content, awareness campaigns |
|
2Search
|
Types "best gynecologist near me" / asks an AI chatbot | SEO, Google Maps SEO, AI search optimisation |
|
3Verify
|
Reads reviews, checks your profile, compares you to two others | Reputation management, Google Business Profile, social proof |
|
4Decide
|
Opens your website on a phone. Judges you in 6 seconds. | Fast, credible, mobile-first website with easy booking |
|
5Act
|
Calls, fills a form, or WhatsApps — often at 10 p.m. | Google Ads capture, conversion-ready landing page, follow-up system |
Ask yourself honestly: at which of these five stages does your practice currently disappear? WhatsApp
What Actually Happens When You Buy Only One
If you buy only SEO
You rank. Six months in, traffic climbs. But the visitor lands on a slow website that doesn't make it obvious how to book, sees eleven reviews next to a competitor's four hundred, and leaves. You paid for the visit and gave it away at the door.
If you buy only Google Ads
You get enquiries from week one — that part is real. You also pay full price for every one of them, compete against hospitals with ten times your budget, and build zero brand equity. Your cost per lead rises every quarter because nothing else is doing the persuading. Stop paying, and the flow stops the same day.
If you buy only Social Media
You build recall and warmth. Followers rise, reels perform. But nobody searching for your specialty at 9 a.m. finds you, and there's no captured demand — you're famous to people who weren't looking, invisible to people who were.
If you buy only a Website
You have a beautiful brochure in a room nobody enters. A website without traffic is a signboard inside a locked shop.
Every one of these four is a genuinely good investment. Each one, alone, leaks. Holistic marketing simply means plugging the leaks in the same quarter instead of discovering them one at a time over three years.
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