Why is cost of Facebook ads in India going up?

Facebook is one of the better places for advertising your products and business. It helps you in drawing a lot of traffic to your website. Around 2015, the cost of putting an advertisement on Facebook was very reasonable. One of the reasons for this low cost was that...

Difference Between Digital Marketing and Inbound Marketing

Let us first understand the concepts of digital marketing and inbound marketing before understanding the difference between them. Digital Marketing means marketing through digital media. Social media, online video, mobile, email, etc. are used by a digital marketing...

SEO Essentials

SEO is the acronym for Search Engine Optimization. There are many search engines like Google, Bing, Baidu, Yahoo! etc but in India, the majority of searches are held on Google. Google has become the online marketplace for all the brands selling different products and...